A deceased estate, three siblings, two states.

The campaign

Selling a family home after a death is rarely a straightforward transaction. Here there were three siblings, two of them interstate, and a solicitor who needed the campaign to run to a fixed date.

Buta set the timeline first and worked backwards: what had to be cleared, what was worth repairing and what was not, and when the property had to be on the market to settle inside the estate's deadline.

Every piece of feedback went to all three siblings at the same time, in the same words. The property sold inside the appraised range, on schedule, and the family did not have to arbitrate between different versions of how the campaign was going.